Your Home Business Should Have a Blog

With Twitter getting so much play these days, it isn’t surprising to find that some think that blogging is dead. However, your home business should probably still have a blog. Adam Singer, at The Future Buzz, points out that a blog can be very helpful to a small business. He reports the following numbers from Technorati’s annual report on what’s going on in the blogosphere, in terms of professionals who have blogs:

1. Those with blogs have 71% greater visibility in their industry.

2. 63% of businesses claim that clients purchases products and services after being drawn to the site by the blog.

3. More than half (56%) of small businesses say that their companies are considered thought leaders now that they have blogs.

4. 40% of business owners with blogs have been asked to speak at conferences.

One of the biggest advantages to having a blog for your home business — especially one that is frequently updated with useful and well-written content — is visibility. You are easier to find, and it provides you with a professional image, and with the reputation as an expert in your field. And you can use blogging as an effective communication tool. So, while business blogging may take an investment of time and even a little money, in the end, the dividends it pays can be pretty substantial.