Yesterday, I mentioned that there are some ways that you can learn to market your home business on Twitter. But what about other social networking? There are plenty of social media sites out there, and you can build a profile and connect. Interestingly, The Wall Street Journal offers some insights on four social networking mistakes that can be made:
1. Basic, bare profile. Make it interesting, and add background information.
2. Little personality. It is important to be yourself, and present yourself as a person. Facts about your home business are dry and boring.
3. Too much hype. While social networking can be a good marketing tool for your home business, you can’t be overly promotional. People get annoyed if all you do is sell, sell, sell without actually engaging.
4. Scarcity in terms of fresh content. Regular updates are important, or your profile will go stale.
I also think that it is important to add that too many social networking profiles can be a problem. Identify the communities to which you want to belong, and focus on three or four profiles that you have time to develop.
Do you have any social networking tips?
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