There are two segments of any marketplace with room for growth: the high end and the low end. The high end is risky–if you go too heavily into this end and your product fails, you’re losing your shirt. The low end isn’t as risky, but also isn’t as lucrative. With Verizon doing well in the top end of things thanks to their iPhone success, and maintaining a popular middle ground, Verizon has decided to go after the low-risk, low-reward lower end of things. In the cellphone world, that means prepaid plans with no contract. Verizon is now offering a $35-per-month prepaid plan.
The plan seems like a good deal. You get 500 minutes (no in-network free calls or free nights and weekends or anything like that) with unlimited text and Internet. There are only four phones to choose from, all made by Samsung or LG, but if you’re in the market for a cheap phone, this seems like it might be the thing. Given how little I want to talk and how much more comfortable I am with texts and Internet phone usage, this sounds like a pretty good deal for someone like me who doesn’t talk much on the phone.
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