My mom used to be a Realtor, and she got most of her business through referrals from friends and past clients. She was excellent at networking, meeting people, and following up with them. This is pretty consistent with how almost any business works. I’m much more likely to go to stores I’ve been to many times, rather than try out a new one every day. So, are you trying to get more referrals in your real estate business? Check out this post by Debbie at Floor it into High Gear for some great tips:
-Create a database of past customers with phone numbers and email addresses, use it to market to them!
-Send out an email newsletter, or call them up! When you call, make sure you are genuine and personal. Don’t simply ask, “do you know anyone who is selling a home?”
-Connect on social media- add past clients on Facebook and LinkedIn
-Create a website or blog
-Always provide excellent customer service- it’s a guarantee that people will recommend you to others if you are the best at what you do.
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