Inman RealEstate Connect Conference : What I learned in the Big Apple-Part 1

I’m back! As most of you know, I was away last week attending the 2008 Inman News Real Estate Connect

Conference which took place in New York City. I was a first time attendee and I have to say it was quite the whirlwind.  I met lots of great people, saw a little bit of the Big City and and I was able to pick up several "nuggets" to bring back to share with my fellow Shak-ers.

The first little "nugget" I got was from Greg Tracy of Blueroof.com. As you may not know, Greg has been a guest blogger for us here at Shak and Jill so I was excited to meet him face to face. He suggests that before uploading photos onto your website, to be sure to use meta tags when naming your photos for better SEO results organically.

He was actually speaking of blog photos but it got me thinking of all of the photos that I upload onto my different real estate sites. Why not tag those photos as well? In other words, don’t just name your photos "front view Main Street". Actually name them with the key words or phrases that buyers may be searching with. So instead, maybe try something like "4 bedroom 2 bathroom ranch home for sale in Camelot Subdivision, 123 Main Street front view.jpg".

Secondly make sure you are tracking your traffic. How do you know what’s working if you’re not tracking? A few of the suggestions were;

Google Analytics

My blog Log

Feedburner

Clicky

I’ve been tracking my users and traffic for sometime now. You’ll be amazed at the data that is available to help you develope a marketing plan that works rather than just throwing your money out the window unknowingly as so many of us have done for years.

Be sure to keep checking in here at ShakandJill as I continue with this series of "what I learned" in the Big Apple!

If you attended this years conference or would like to add to the conversation, please join in!