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The Social Web and SEO Strategy

by Miranda Marquit 1 Comment

When you are trying to draw customers to your home business blog or Web site, it is important to consider SEO strategy. And one thing you have to realize is that the future of SEO strategy is actually the social Web. The Future Buzz offers this information on the growing affinity between social media and SEO strategy:

The link between search and social media only becomes tighter as the engines and the social web innovate and integrate together in ways which make both more valuable. From the standpoint of staying relevant and at the edge, the engines and the social web need each other.  They are working together for the benefit of users, but site owners can benefit too by creating a strategy embracing the connection.

Clearly, it is vital to consider your social media strategy as part of your SEO strategy. This means considering which outlets are likely to reach your target audience, and building a profile that reflects your brand and your products and services. While you do not have to be active on several social media sites, you do need to pick some that are likely to help you out.

Besides, social media can provide good networking opportunities for your home business.

The Future Buzz

Image source: The Future Buzz

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Setting a Payment Policy for Your Freelance Work

by Miranda Marquit Leave a Comment

One of the depressing things in life is doing freelance work and not getting paid for it. A couple of years ago, this happened to me. I worked with a client who paid every two weeks for work I had already done. Then, after more than a year, this client had some sort of issue. I never really knew what the issue was. All I know is that I didn’t get paid. I tried to contact the client, and couldn’t, so a week into the second half of the month, I stopped writing. He contacted me and assured me that the missing payment was glitch, and that he would pay me for the entire month at once. Like an idiot, I believe him and started writing again.

Well, I ended up losing out on $2,000 all said and done when I stopped listening to the talk and started paying attention to the walk. I thought that, because he had been a good client for more than a year, there wouldn’t be any problems. (And this was before the financial crisis and recession.) So I changed my freelance work payment policy. For large clients, I require payment at the beginning of the month for ongoing work, and for one-time projects, I ask for half up front. This way, I get something for my efforts. I only make exceptions for a couple of well-known companies that are reputable and pay quite well.

Christina Lemmey from Sparkplugging offers 4 tips that can help you avoid payment problems when engaging in freelance work:

1. Develop and stick with a payment policy

2. Discuss your payment policy with each client

3. Consider instituting a late payment fee

4. Develop a collections plan for when clients don’t pay

I find that PayPal works well, since you can get payment faster. After all, sometimes the check really isn’t in the mail.

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Friday Fun Video: Mariachi Style Michael Jackson

by Miranda Marquit Leave a Comment

After a long week of working from home, it’s nice to get out of the house. I know. One of the things about working outside the home is that you get out every once in a while. With a home business, sometimes it feels like you never get out. If you live in the Birmingham, Alabama area, you might head down to a local Mexican restaurant and see this cool rendition of “Beat It” by Michael Jackson by a Mariachi band.

Happy Friday!

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Networking: An Important Part of Your Home Business

by Miranda Marquit 3 Comments

Handshake
Image by Aidan Jones via Flickr

One of the most important things you can do for your home business is to network. Networking provides you with a way to connect to others and to get to know people who you can help — and who can help you. One way you can start networking is to actually go out and meet people. Tom Drake, of The Canadian Finance Blog, points this out on Moolanomy:

You could join a group like Toastmasters and not only learn how to speak in public, but the people you meet there can become the start of your network. Other simple ways to start meeting people for your network is to volunteer. Anything from a Chamber of Commerce to the political party you support would be a good place to start to find like-minded professionals.

Home business networking online

You can also do some networking online. There are plenty of social media sites that can help you meet people and make connections. I have actually been able to find gigs through people I’ve met on LinkedIn, Twitter and StumbleUpon. When you go to the right places, and if you have something of quality, then people are likely to notice you.

And, of course, you also have to be willing to help out a little bit. Even as you take, you should also give. Make sure you offer help when you can, and be a willing participant in your network. You will find that not only can it help your home business, but it can also help you develop more meaningful personal relationships.

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Use MyCubi to Set Up a Local Mini Web Site

by Miranda Marquit 6 Comments

One of the ways you can help your home business is to get a little more local attention. One way you can accomplish this is by setting up a mini Web site through MyCubi.

MyCubi is about helping you connect with other businesses in your area, as well as providing a way for you to share your skills and products. You can set up a small, mini Web site for free, with MyCubi, and then begin making local connections.

While this doesn’t really replace a full-on Web site, it can actually be a good starting point to help you get a Web presence. It can also help you, as a home business owner, connect with local folks who like to get on the computer to find local services.

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Tips for Helping with Applied Focus

by Miranda Marquit Leave a Comment

Last week, I mentioned that you can use an applied focus technique to get more accomplished during your work at home day. The article I mentioned, from Advanced Life Skills, also included some helpful tips for things you can do to help you increase your focus. Here are some of the suggestions that may help you limit distractions and increase your productivity:

* Have only one window open on your computer.

* Time your applied focus sessions.

* Get up from your work station. I like this one. During your periodic breaks, leave your home office and go elsewhere. It will help refresh you.

* Prepare ahead of time. The example offered by Advanced Life Skills suggests that you do research in one session, and then do any writing or another task in another session.

* Plan email and phone calls for their own session.

Can you think of other ways that help you stay focused?

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Breakfast: An Essential Part of the Work from Home Day

by Miranda Marquit Leave a Comment

Breakfast fruit in colorful bowl
Image by Martin LaBar via Flickr

We’ve often heard that breakfast is the most important meal of the day. And it really is. Even though I am working on losing a few extra pounds, breakfast is not a meal that I skip. That’s because breakfast is extremely helpful when it comes to getting the energy and focus that I need to continue with my day. (My day usually starts about two hours before breakfast.) Here is what Lynette Chandler from Sparkplugging says about eating breakfast:

No matter what, I try not to skip breakfast. It is really amazing how big a difference just a small bowl of cereal, a serving of protein like yogurt or stick cheese and a fruit can do to fuel you up. If I have my breakfast, I think clearer, work faster, am able to focus more and get a lot more done by noon, and I am not hungry all the time. If I don’t, I’m unorganized, lack energy, just outright distracted and feel like I have to forage for food all the time which of course disrupts the task at hand.

It really is important to concentrate on what is going into our bodies as well as what we do with them. Working from home (for me, at least) creates a temptation to eat more junk food, since it is readily accessible. I’ve tried to replace the sweets with things like baby carrots and grapes, and I’ve tried to eat a good breakfast as part of my day. It can be tough sometimes, but it really is important.

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Friday Fun Video: Do You Have a Mattress Vault?

by Miranda Marquit Leave a Comment

A few months back, many people were concerned about the safety of their money. The good news is that most money is safe in an FDIC insured bank account. But Nightly Business Report from PBS decided to make a spot about taking concerns overboard anyway. And it is reasonably amusing. Enjoy learning about the Mattress Vault. And the Coffee Can Vault.

Happy Friday!

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Using Applied Focus to Boost Productivity when Working from Home

by Miranda Marquit 5 Comments

Social Media Process v. 1.0
Image by Damien Basile via Flickr

One of the biggest challenges in a home business is being productive as opposed to just being busy. There are a number of distractions throughout the day that can snare us when working from home. One way to combat that is to stop trying to multitask and make use of applied focus sessions.

Advanced Life Skills points out that applied focus sessions should last about 45 minutes. Then you should take 15 minutes to focus on something else. Here is what the blog points out about what should take place during your applied focus session:

It also means that during your 45 minute applied focus session you will not allow anything (except dire emergencies) to distract you. No phone calls in or out, no checking emails, and no twitter, facebook or StumbleUpon. The goal is 45 minutes of uninterrupted focus on a single predetermined task.

When my son is at home, I do have trouble with this. There is no bigger working from home distraction than a child. But it is made easier if he has a friend to play with, if it is the first thing in the morning and he can amuse himself, or if I get desperate and turn on the TV. When school starts again, though, I will be able to apply this technique with more success.

For now, my version of an applied focus session revolves around compartmentalizing. I do a batch of writing for a specific purpose, then take a break to check email or get lunch.

Do you think applied focus sessions would help you?

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Learning from Obama: e.politics Offers Some Helpful Hints on Online Media Campaigns

by Miranda Marquit 1 Comment

Sometimes, it really can seem as though marketing your home business is a lot like organizing politically. There are definite similarities — especially online. This is why it might be helpful to learn from President Barack Obama. Whether or not you like him or agree with his policies, there is no denying that his campaign did a great job organizing and marketing “the brand” online.

A free ebook is now available from e.politics describing President Obama’s online campaign. It is titled Learning from Obama: Lessons for Online Communications in 2009 and Beyond. It analyzes the Obama campaign for the U.S. presidency and provides valuable insight into how you can move beyond fake networking and truly leverage the Internet and social media for use by your home business.

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