So you like video games, right? And if you like video games, odds are you’ll be a fan of cheap, delicious fast food. Fast food like Taco Bell, usually with some Mountain Dew. Never a company to break away from sterotypes, Taco Bell plays into those by partnering with some interesting marketing friends. In this case, Sony and Taco Bell are working on a great marketing idea to get people to hit up the store more regularly for delicious quesoritas or whatever. Taco Bell is giving away a limited edition gold-colored PS4 to 6000 lucky customers.
There’s a catch, though. You have to buy one of Taco Bell’s new Big Boxes to enter the contest. The bundle comes with a controller, a one-year subscription to PlayStation Plus, and a free copy of Uncharted: The Nathan Drake Collection video game. The contest begins September 24 and runs through November 4 with a promised winner every 10 minutes, which means that roughly 6000 gold PS4s will be given away.
Here are the official details on the contest, and how you turn your code into a contest entry.