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Happy Labor Day!

by Miranda Marquit Leave a Comment

Today is Labor Day in the U.S. Many folks have the day off, and are enjoying a holiday. I have a little bit of work to do, but not much. I’m looking forward to a mostly relaxing day with my family. I hope you are, too.

Happy Labor Day!

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Building Your Home Business Online Presence

by Miranda Marquit 3 Comments

Social Networking Icons added to my business w...
Image by adria.richards via Flickr

By now, you probably know that you need an online presence for your home business. This is important because it always you to expand your reach, and invites potential customers to come and see what you are all about. Indeed, the Internet is becoming so popular now that many people look online to find products and services. If they can’t find you, they’ll go somewhere else.

Left the Box has a great guide on building an online presence for different types of businesses. It is possible to apply these to your home business Web site as well. You build on basic offerings, such as office location and contact information and move up to what you offer and even add on a social media presence and a company blog.

The bigger your online presence, the better you are likely to do. But it is important to realize that building a credible online presence requires that you put in some time and effort.

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The Social Web and SEO Strategy

by Miranda Marquit 1 Comment

When you are trying to draw customers to your home business blog or Web site, it is important to consider SEO strategy. And one thing you have to realize is that the future of SEO strategy is actually the social Web. The Future Buzz offers this information on the growing affinity between social media and SEO strategy:

The link between search and social media only becomes tighter as the engines and the social web innovate and integrate together in ways which make both more valuable. From the standpoint of staying relevant and at the edge, the engines and the social web need each other.  They are working together for the benefit of users, but site owners can benefit too by creating a strategy embracing the connection.

Clearly, it is vital to consider your social media strategy as part of your SEO strategy. This means considering which outlets are likely to reach your target audience, and building a profile that reflects your brand and your products and services. While you do not have to be active on several social media sites, you do need to pick some that are likely to help you out.

Besides, social media can provide good networking opportunities for your home business.

The Future Buzz

Image source: The Future Buzz

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Setting a Payment Policy for Your Freelance Work

by Miranda Marquit Leave a Comment

One of the depressing things in life is doing freelance work and not getting paid for it. A couple of years ago, this happened to me. I worked with a client who paid every two weeks for work I had already done. Then, after more than a year, this client had some sort of issue. I never really knew what the issue was. All I know is that I didn’t get paid. I tried to contact the client, and couldn’t, so a week into the second half of the month, I stopped writing. He contacted me and assured me that the missing payment was glitch, and that he would pay me for the entire month at once. Like an idiot, I believe him and started writing again.

Well, I ended up losing out on $2,000 all said and done when I stopped listening to the talk and started paying attention to the walk. I thought that, because he had been a good client for more than a year, there wouldn’t be any problems. (And this was before the financial crisis and recession.) So I changed my freelance work payment policy. For large clients, I require payment at the beginning of the month for ongoing work, and for one-time projects, I ask for half up front. This way, I get something for my efforts. I only make exceptions for a couple of well-known companies that are reputable and pay quite well.

Christina Lemmey from Sparkplugging offers 4 tips that can help you avoid payment problems when engaging in freelance work:

1. Develop and stick with a payment policy

2. Discuss your payment policy with each client

3. Consider instituting a late payment fee

4. Develop a collections plan for when clients don’t pay

I find that PayPal works well, since you can get payment faster. After all, sometimes the check really isn’t in the mail.

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Learning from Obama: e.politics Offers Some Helpful Hints on Online Media Campaigns

by Miranda Marquit 1 Comment

Sometimes, it really can seem as though marketing your home business is a lot like organizing politically. There are definite similarities — especially online. This is why it might be helpful to learn from President Barack Obama. Whether or not you like him or agree with his policies, there is no denying that his campaign did a great job organizing and marketing “the brand” online.

A free ebook is now available from e.politics describing President Obama’s online campaign. It is titled Learning from Obama: Lessons for Online Communications in 2009 and Beyond. It analyzes the Obama campaign for the U.S. presidency and provides valuable insight into how you can move beyond fake networking and truly leverage the Internet and social media for use by your home business.

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Scam Alert: Twitter-Based Work

by Miranda Marquit 3 Comments

twitter logo map 09

As many of you know by now, Twitter can be helpful in terms of expanding your home business, networking and even finding work. However, it is important to be on your guard. According to Work From Home Blog, there are new scams based around making money using your Twitter account. Watch out for these — especially if it is “easy money.” It is also worth noting that Amazon has announced to its affiliates that it will not pay commissions on sales that come from Twitter.

The bottom line is that you have to be on the alert for scams, especially when you work from home. While there are many opportunities to earn money online, there are also a large number scams and shady opportunities that can result in financial devastation. While you can use Twitter to make new contacts and market your home business, you should always be vigilant for signs of scams.

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Tax Deduction for Home Business Travel

by Miranda Marquit 3 Comments

Last year, I attended BlogWorld. As a freelance writer and professional blogger, this could be considered a tax-deductible expense. The registration and hotel were paid for by a client, but I did have to pay for my own travel arrangements and meals. As a result, I enjoyed a tax deduction for my travel expenses and meal expenses (only 50% for meals, though). The Wandering Tax Pro offers this helpful insight on Bargaineering:

You can deduct expenses that are “ordinary” and “necessary” for your trade, business or profession. An “ordinary” expense is one that is common and accepted in your specific trade or profession and a “necessary” expense is one that is helpful and appropriate. This is true whether you are a W-2 employee working for someone else or are self-employed, either as a sole proprietor reporting income and expenses on Schedule C of Form 1040, a partner in a partnership which files Form 1065, or an employee of your own “one-man” corporation filing either Form 1120 or Form 1120S.

If you attend conferences and seminars, meet with clients or do some other business-related travel on behalf of your home business, it is tax deductible. However, you do have to be careful. You can only deduct expenses related to your business — no deductions for site-seeing. Additionally, you can’t deduct expenses for your family, if you bring them along. You should also make sure to document the trip, and keep good records. Make sure you talk to a tax professional, though, to ensure that you are on the up and up.

I had a great time at BlogWorld last year, and it cost me hardly anything. It’s all about proper planning — and making sure that some business happens while you are there.

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Is Your Social Networking Real or Fake?

by Miranda Marquit 4 Comments

Yesterday, I offered some Twitter tips that can help your home business. However, while it is important to recognize that social networking can be a valuable tool, it is also important to realize that it is only effective if it is real networking. Vered, over at MomGrind, offers this insightful comment about social media and networking:

The next time you fret about being “unpopular,” or about having less followers than others you see around you, stop and think for a moment: if you have formed real connections with a handful of people through social networking, you are using this tool correctly. But if you have thousands of followers, who are at best a collection of meaningless faces and broken sentences, and often place an overwhelming demand on your time, you are simply allowing fake networking to seduce you. There’s absolutely no value in that, business or personal.

She’s pretty much hit the nail on the head. Effective social media marketing is not about racking up thousands of meaningless followers. It’s about providing value and making solid connections with a few people who can actually help you enhance your home business. Figure out where you are most likely to accomplish this, and then focus on those social media sites, building up a solid profile. Vered also provided this helpful video focusing on Seth Godin. Great stuff!

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Twitter Tips that Can Help Your Business

by Miranda Marquit 3 Comments

Image representing Twitter as depicted in Crun...
Image via CrunchBase

Social media is turning into something of a big deal. And, while it is practically impossible to attach a monetary value to social networks, they can be helpful in getting the word out about your home business. And Twitter is one of the biggest things in social media right now. Sparkplugging has 10 great tips that can help you enhance your Twitter experience:

1. No spamming.

2. Avoid being a robot — no automatic messages for new followers.

3. Participate.

4. Follow good potential clients.

5. Add a little fun.

6. Connect your Twitter account to your Facebook account.

7. Share your home business blog.

8. Singe tweeple out.

9. Share interesting links.

10. Stick with it.

You can also get a lot of good information from TwiTip, which is Darren Rowse’s (Problogger) blog on using Twitter more effectively. And Small Biz Trends just put out a free eBook on using Twitter effectively.

You can follow me on Twitter as well. I’m @MMarquit.

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Pre-Posting: Keeping Your Blog Active While You Are Away

by Miranda Marquit 1 Comment

Sawtooth Range (Idaho)
Image via Wikipedia

I am going camping tomorrow. I will be in the woods of the Sawtooth Mountains in Idaho. I am pretty nervous about this, since I will be unplugged for three days. I honestly can’t remember a time when I was unplugged for so long. I know it existed, but since I started freelancing, I probably haven’t gone more than a day without checking my email and at least making sure that everything is okay. After all, when you are visiting relatives or taking a trip to a major city, it is usually possible to take 15 minutes to touch base.

But, I suppose, the Internet will have to get along without me for a little while 😉

One of the great tools available to bloggers and to business people who have blogs is the pre-post. I will be employing this method on my blogs while I am away. Basically, all you have to do is do your posts ahead of time, and then post them with a “time stamp”. Many blogging platforms allow you to schedule posts for the future, so that they appear automatically. This is a great way to keep your blog active while you are gone.

If you are going to be absent for longer periods, you can ask trusted colleagues for guest posts, so that you are not swamped with trying to do so many extra blog posts. Then, of course, you can schedule those in advance as well before you leave.

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