Can You Generate Sales in a Down Economy?

It’s a down economy, but that doesn’t mean that you can’t generate sales for your home business. Miller Heiman offers this helpful advice on how you can maintain your sales — even when the economy is down:

* Avoid cutbacks on your sales resources. It may seem counter-intuitive, but research shows that down times are a good time to increase your sales resources. Now is not the time to stop advertising. You need to bring in more income.

* Prioritize. Figure out where your priorities are. Hint: your existing customers should be priorities. Try to hold on to them with superior service and competitive pricing. Then focus on accounts that left, and new customers.

* Discipline. Be disciplined with your management, and with your resources — including some of your expenses. There are places to cut.

Can you think of additional ways to increase sales in a down economy?