The name of the technology game is upgrading. These days, there are no real new markets. Everything’s covered, from wearables to phablets. The key now is to get customers from other brands or get your own users to upgrade to the latest and greatest thing, whatever that might mean at a certain time. For Apple, the goal is to sell iPhones and goose the iPod market a bit by shaking things up look-wise. Apple’s always been a company that sold itself on being fashionable, and that has only gotten more prevalent as users continue to want their devices to e pretty and functional. Apple’s new iPhone 6s and 6s Plus will come in pink, among other colors.
If you’re not able to upgrade now, don’t worry; the rumors are that Apple will update their iPhone handset line in 2017. I imagine by the time you do that, you’ll still be able to get your pink or blue or green iPhone with all the new bells and whistles, rather than just a new color and a touch-sensitive screen that reacts to pressure. Still, the improvement of the touch screen might help things along, and since Apple is already using a lot of colors in their cheaper iPhone line, it’s only reasonable to keep the color scheme moving in the higher-end models.
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