Organizing your blog and making archives accessible is a great way to make sure readers keep coming back. After all, if you’re on a site that’s hard to navigate, and makes it impossible for you to find what you’re looking for, how likely are you to stay on it? Not very. Keeping it organized and up to date will benefit both you and your readers. This post by Gretchen Louise will help walk you through the process:
Identify & Optimize Top 20 Posts- these are what gets you hits, and what people want to see.
Highlight Popular Posts on a Favorites or “Start Here” Page- these are what get you new viewers.
Sift Archives for Irrelevant, Outdated Posts- delete things that are duplicates, or simply not your best work.