Even though really popular sites get page views by publishing list-like “articles” with usually less than 100 words, surprisingly, people prefer to read long blog posts. That’s why they follow you, right? They like your writing and find your content valuable. Maybe you post some really interesting tutorials or recipes. Maybe you share your experiences as an outsider in a foreign country. Maybe you run a business and use your blog to advertise yourself. Maybe you’re just a funny person who has a fresh take on life that people love reading! Whatever your blog is about, it’s important to find a balance between long, informative posts, and short fun ones. Check out this article by Mitt Ray at Social Marketing Writing for tips about long blog posts:
-Avoid repetition- and cut anything unnecessary.
-Include images- to break up walls of text. Especially important for tutorials!
-Make it easy to read and navigate through- use subheadings and keep sentences simple.
-Place share buttons on the bottom- for easy marketing
-Don’t force it- always choose quality over quantity.