The PC industry has been on a long, slow downturn, but the launch of new projects surely helps, right? After all, Windows 7 provided a much-needed jolt in October 2009; PC sales jumped 49 percent in the month after that launch. However, Windows 8 has not been quite as successful. Unit sales of Windows 8 PCs fell a staggering 21 percent in the month since the OS launched on October 21.
Windows, by their numbers, say 40 million licenses have been sold since launch. However, that doesn’t reflect the actual sales to consumers, but sales to stores, manufacturer’s bulk licenses, people doing upgrades to their previously-owned computers, and other entities not consumers. The NPD tracks sales at retail stores, which means sales for the consumer directly. Not all sales are monitored, but most are, which means consumers have’t adopted Windows 8 quite yet. Still, the time measured doesn’t include Black Friday, Cyber Monday, or the big sales days in the wake of Thanksgiving/the run up to Christmas, so that may make a big difference in the long run.
Even more disappointing, Windows 8’s weak sales haven’t been bolstered by tablets; less than 1 percent of Windows 8 sales are tablets.