The number one lesson? Perception is everything.
We have heard perception is reality, and that’s so true. If your house that you’re selling is perceived to be in a bad neighborhood, messy, beautiful, fantastic… then that’s what it is whether you agree or not.
The same holds true for real estate agents. If they are sloppy in their work, they don’t answer phone calls or email right away, they show up wearing sweat shirts and jeans, there is a strong possibility that they wil lnot be viewed as a true professional. As Jonathan Fields says,
In that world, what other people think IS your business.
Because you can’t expect to receive enough value from others to live well in the world unless what you’re putting out into the world resonates not only with what makes YOU come alive, but with what THEY want and need.
As you consider the direction you’ve gone in 2010, think about where you want to be and if you are leaving the right impression to buyers, sellers, and potential opportunities.