LinkedIn is a powerful tool for marketing, networking, and self-promotion. People looking for your type of business will need to be able to find you, so it’s important that your profile page contains important keywords, looks professional, and is easily accessible. This post by Melonie Dorado at Top Dog Social Media has several tips on how to maked your Linked In profile work for you:
-Make sure your headline stands out in search results– make it click-worthy!
-Make sure it includes keywords that you want to be found for
-Include an attention grabbing statement of the benefits that you offer your client
-Use all available characters!