Having a good domain name is crucial if you conduct any business online. Sure, some professionals strictly stick to just social media for marketing, but every legitimate business owner has more of an online presence than just a Facebook. Your domain name communicates exactly who you are, what kind of service you provide, and should hook customers and make them interested in your brand. It’s like a book title! But sometimes, the domain name you want is taken. Sometimes, the current owner will be willing to sell. But how much is too much? This post by Kathleen Daniels at Active Rain shares her recent experience with trying to buy a domain name from someone who was selling it:
What the heck I thought, I’ll complete the form just to see what they are asking. I’d pretty much determined it would be for sale at a high premium. But, I had nothing to lose. Meanwhile, I continued to search for a domain name.
I later came up with a different domain name, that was available for around $100.
Today, I received a response to my inquiry to purchase the two-word domain name which is available for sale. They were asking for $14,000.00 … definitely too much for me to pay!