Most home buyers these days begin their home search online. That’s where many of them begin looking at listings, and begin looking for Realtors. As an agent, you want to be found online. The world is changing (it has already changed, in fact) and agents who don’t keep with the technology will soon be left in the dust. It’s crucial to manage your social media accounts- Twitter, Facebook, even Instagram and Pinterest are all (FREE) ways to put yourself out there. Does your online persona need a facelift? If so, check out these tips by the Adwerx blog:
-Location, location, location- establish yourself as a local expert, constantly talk about your experience in your area: Google has updated its algorithm to show searchers more local results.
-Make sure your website, blog, and social media profiles are mobile friendly
-Put your own unique voice and design into everything you put out; it’s an amazing way to instantly connect with potential clients
-Consider hiring a social media assistant or online marketing agency if you feel you are too busy to keep updating them.
There are mistakes that sellers can make that will be disastrous to your home sale. The biggest one is pricing too high- your home will sit on the market for months (or years), because people are simply not going to buy it. Would you buy a gallon of milk at the store that cost $20, if all other gallons cost $3? No. For more costly pricing mistakes, read this infographic by the 
Some Realtors still do get leads from sitting on the phone all day, dialing random numbers. However, you’re probably just wasting your time. Almost everyone has cellphones with caller ID that filter spam calls, and you’re probably just getting blocked. It’s time to step into this decade, and bring your business online. Social media and online marketing takes far less time, and actually puts you in touch with people who want your services. For more info on online and video marketing, read this article by 
Having a blog as a real estate agent is a great way to get your name out there, market yourself, and reach potential clients. Plus, you can also use it to give your buyers and sellers valuable information. But, if you love real estate, but don’t love writing, blogging can become a difficult task. It’s hard to constantly think of new ideas to post about. That’s why I love this list by 
Even though things have been steadily improving in the real estate market since the housing crash of 2008, it still isn’t totally perfect. However, there are still real estate agents out there who are making sales, attracting buyers, and making profits. And there always will be, no matter how bad the market is. So, what’s the secret of the Realtor who always succeeds? Read this post by 
For real estate agents, your entire income is based on getting your name out there and grabbing new clients. Your earnings are completely based on commission, so no clients = no salary. Because of that, all good Realtors invest in personal marketing. Either by cold calling, online ads, billboards, fliers: the list of ads is endless. But, how do you know what’s really working for you? What is actually bringing in the customers? Check out this post by 
It’s a pretty well known truth that you have to spend money to make money. Nowhere is this truer than the life of a real estate agent. You have to put lots of time, energy, and yes, money, into listing a home the right way. For the true costs of a single listing, check out this outline by