
The new trend at baseball stadiums is constant entertainment. From the transistor radios of the 50’s to in-seat video screens of today, there’s always something to do at a baseball game (in addition to watching the game on the field). Bars, restaurants, play areas, arcades, shopping sections… the entertainment never ceases at the ball park, and now you can play games while you use the bathroom, at least at one minor league stadium. The Lehigh Valley IronPigs are going to have urinal-based video games. That’s right, you can now pee and play at the same time!
The game is the idea of the Lehigh Valley Health Network, and it is designed to educate men about prostate health. When the urinal is not in use, it displays information about prostate health and Lehigh Valley’s services. When a user steps to the plate, so to speak, the advertisements go away and the game starts. The user’s urine stream guides the character in the game, who is participating in a downhill snowmobile competition.
“It’s just like a joystick on a video game,” said Brian Downs, Director of Media Relations for Lehigh Valley Health Network. “You kind of have a built-in audience and an opportunity to create an awareness about the importance of prostate health. There’s a lot of ways you can market different programs and healthcare. In this case, it made a lot of sense.”
Each of the four men’s restrooms in the 10,100-seat Coca-Cola stadium will get a game. There will be no charge for users to play; it’s all part of the fun of an IronPigs game.








