There are a lot of people who need phone upgrades. So long as my phone is working, I’m not in any hurry to buy a new one. Most people aren’t, but some people are. If you’re a slow upgrader like I am, sometimes you need a push in the right direction. Apple is supplying that push to some complaints from users. Apple has put pop-up ads for the new iPhone 6S in the App Store interface.
If you’re using an older model iPhone, when you go to the App Store, a full-screen pop-up add appears for the iPhone 6S. The only to get rid of the ad is to press on the skip button (or, I guess, upgrade your phone, but who has that kind of extra money?) Of course, it’s not showing up for all users, just specific ones selected by some sort of Apple interface. I’m not sure how they’re picking the users, but enough of them are complaining about the ads to raise up a slow public backlash.