It’s scary to buy a new phone. I recently went through the difficulty of purchasing my own phone, and that choice was troublesome for me. I had advice, I did research, but at the same time… who wants to be saddled with a dud of a phone for a few years waiting for a contract to expire? No one. That’s why smartphone test drives are a great idea, and the world’s leading smartphone company is the one behind it. iPhone users can test-drive a Samsung smartphone for $1. That’s right, a month trial of a brand-new smartphone is only a Washington, but there’s a catch. The smarphone deal is only open for Apple users, who are the most notoriously closed in when it comes to their phones.
“Apple’s iPhone has a 98 percent plus retention rate,” said Recon Analytics principal analyst Roger Entner. “Samsung has to do something to get people to try their device and give it a chance, but a promotion like this is not going to create a major shift in market share, as only people sitting on the fence will take them up on the offer. The vast majority of Apple iPhone users are very happy with their experience.”
Samsung had 22 percent of global smartphone sales last year, as compared to 15 percent for Apple. Of course, Apple only offers a few phone models, while Samsung has recently taken to shrinking their available line to make things a little easier on consumers. Will this work to win over Apple customers? Well, maybe not, but at least it’s an attempt.