Last week, I discussed the ups and downs of advertising, and it’s importance in the success of small businesses. I’ve decided to expand a little and discuss some of these marketing tools individually.
One of the easiest, and perhaps most inexpensive, forms of marketing is the business card. Many companies offer great deals on starter cards, and Vista Print even has a large number of cards free. We leave our cards EVERYWHERE!
- At restaurants with our tip (not recommended if you’re a bad “tipper”)
- Bulletin boards whenever we see one
- Any giveaway “bowl” offering a prize for a drawing
- Hairstylists
- under the wiper or tucked into the window of a car with broken glass
- in the offering plate at church…JUST KIDDING…Were you paying attention???
We leave our business cards with ANYONE with whom we exchange phone numbers. Business cards are a perfect size to tuck in your wallet and keep with you. You see it briefly as you fumble trying to find cash, your license, or a credit card. But when the day comes that you need that particular service, you have to go no further than your purse or pocket.
Leave a Reply